PACKstory: Printing on Pharma packaging

It's not easy to get around when you can't see what you're doing, and there are many that have to do just that every day.  That's why many countries and regions are adopting new policies related to making life a bit easier for the blind.  There are a variety of initiatives under way worldwide that require the addition of Braille labelling on medicinal products due to their critical nature, but labels can be damaged easily, peeled off, or otherwise rendered useless.

Neutroplast has developed an interesting new method for getting Braille characters directly onto plastic packaging.  A thick type of hardening ink is used to print the dots directly onto the packaging, using extremely accurate control measures to ensure that the height of the printed Braille alphabet remains uniform throughout the packaging run.

Simply embossing or stamping on a label often wears out or is flattened in transit, whereas the new printing technique guarantees the Braille text will be there when the product is stocked on the shelves.  Also, the Braille dots are actually clear, so they can be put on the packaging first and then printed over with legible copy, without deforming the visible characters.  Companies can have two writing styles for two audiences that share the same space perfectly well.

Including Braille on medical products is the law in many places while in others, it soon will be.  Regardless, it IS the right to do, as errors when dealing with pharmacological products can have serious consequences.  With Neutroplast's cost effective method for doing so, there's really no reason NOT to.  After all, how would you like to walk into a store and find this?